Formerly known as Pentagon Federal Credit Union, PenFed was initially created to serve U.S. military members and veterans of all branches… but now anyone can become a member. Trouble is, people still think it’s just for military members. They came to us to create a memorable campaign announcing PenFed had great rates for everyone.

Even in the middle of the desert, PenFed’s got your back with great rates, whether you’re in uniform or not.

… and fortunately no snakes were spotted on set!