PENFED // CLIMBING
CAMPAIGN: “Whether You’re In Uniform or Not…”
Formerly known as Pentagon Federal Credit Union, PenFed was initially created to serve U.S. military members and veterans of all branches… but now anyone can become a member. Trouble is, people still think it’s just for military members. They came to us to create a memorable campaign announcing PenFed had great rates for everyone.
… and our Rock Climbing spot ran during the Super Bowl*
CW: RACHEL KOREN
CD: CHRIS MARTIN
ECD: PAUL FIX
PRODUCER LEAD: ALEX MCGUINNESS
DIRECTORS: DOCTER TWINS
EDITOR: WILL HASELL (ARCADE)
AGENCY: DIMASSIMO GOLDSTEIN
*(Regionally in MD, VA, DE and D.C.)