Formerly known as Pentagon Federal Credit Union, PenFed was initially created to serve U.S. military members and veterans of all branches… but now anyone can become a member. Trouble is, people still think it’s just for military members. They came to us to create a memorable campaign announcing PenFed had great rates for everyone.

What better place to bring the military and civilians together than a campfire?

… and on this night shoot, I obliterated my personal record for caffeine consumed in one sitting.